Explaining the Role of Transferring Technology in Fuzzy QFD for Competitiveness of Product (Case Study: Iran Transfo Rey Corporation)

Document Type : Research Paper


1 Associated Prof. in Industrial Management, University of Shahid Beheshti, Tehran, Iran

2 MSc in Industrial Management, University of Shahid Beheshti, Tehran, Iran


Nowadays, with increasing competition among companies,
producing product or a service that is consistent with customers’
requirements is an important problem. In other words, companies should
identify customers’ requirements in a suitable manner and should
implement them in technical requirements of their products. Also, for
feasibility of technical product requirements, the conflicts between these
requirements must be eliminated in the shortest possible time. This
research introduces a tool for designing transformers on the basis of
customers’ requirements in Iran Transfo Rey Corporation. For this
purpose first the researcher used Fuzzy Quality Function Deployment
(QFD). In the process of House of Quality (HOQ) the Fuzzy Analytical
Hierarchy Process (FAHP) was used for weighting the customers’
requirements and Super Decisions Software was used for calculating the
reliability of the questionnaire. In the HOQ output, the importance of
technical designing was expressed on the basis of customers’
requirements. But there was a conflict between these technical
requirements. Therefore, we used TRIZ tools based on the importance of
these requirements for elimination the conflicts in the shortest possible
time, and this means transferring technology.