توسعه مدل روزنامه‌فروش با توجه به شایستگی نسبی تأمین‌کنندگان بر اساس تصمیم‌گیری گروهی احتمالی

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت صنعتی، دانشکده علوم اداری و اقتصاد، دانشگاه فردوسی مشهد، مشهد، ایران.

2 دانشیار، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه فردوسی مشهد، مشهد، ایران.

چکیده

هدف: برگزیدن تأمین‌کننده در مدل روزنامه‌فروش برای خرده‌فروش، یکی از مسائل بسیار مهم است. در نظرگرفتن معیارهای مهم در برگزیدن تأمین‌کنندگان در دنیای رقابتی امروز، به‌منظور اطمینان از عرضه محصول باکیفیت، تحویل به‌موقع آن و رضایت مشتری ضروری به نظر می‌رسد. در برگزیدن ‌تأمین‌کننده تبادل بین معیارهای کمّی و کیفی ضروری است. رویکردی که بتوان بسیاری از این معیارها را هم‏زمان در برگزیدن تأمین‌کننده‌ها در نظر گرفت، تاکنون در مدل روزنامه‌فروش بررسی نشده است.
روش: در این پژوهش مدل روزنامه‌فروش با بررسی معیارهای قابل ‌توجه برای برگزیدن تأمین‌کنندگان در مدلی چندمحصولی و چند دوره‌ای با چندین تأمین‌کننده توسعه داده شده است. بدین منظور، ترکیبی از رویکردهای سلسله‌مراتبی بیزین، بهترین ـ بدترین و تاپسیس فازی برای اولویت‌بندی تأمین‌کنندگان به‌کار گرفته شد. پس از آن، وزن‌های به‌دست‌آمده تحت ورودی‌های مدل دو‌هدفه در نظر گرفته شدند. اهداف در این مدل بهینه‌سازی، سود و ‌بیشینه‌سازی ارزش وزنی محصولات سفارش داده‌شده با در نظر گرفتن اولویت‌های تأمین‌کنندگان است. به‌منظور تبدیل مدل چندهدفه به تک‌هدفه، رویکرد ال ـ پی متریک به‌کار گرفته شد.
یافته‌ها: به‌منظور ارزیابی و اعتبار مدل، یک مطالعه موردی با داده‌های واقعی در زنجیره تأمین وسایل الکترونیکی بررسی شد. مدل توسعه داده شده، توانست با در نظر گرفتن ترکیبی از معیارهای کیفی و کمّی در برگزیدن تأمین‌کننده، بهترین تأمین‌کنندگان را پیدا کند.
نتیجه‌گیری: نتایج نشان می‌دهد که بهتر است به‌منظور تعیین میزان بهینه سفارش از تأمین‌کنندگان، علاوه بر هزینه‌ها، معیارهای دیگری را در نظر گرفت که در برگزیدن تأمین‌کنندگان ضروری است.

کلیدواژه‌ها

عنوان مقاله [English]

Developing a Newsvendor Model based on the Relative Competence of Suppliers and Probable Group Decision-making

نویسندگان [English]

  • Azam Modares 1
  • Naser Motahari 2
  • Vahideh Bafandegan Emroozi 1
1 Ph.D. Candidate, Department of Industrial Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.
2 Associate Prof., Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.
چکیده [English]

Objective: The problem of selecting the suppliers along with their Economic Order Quantity (EOQ) has always been an important issue in the Newsvendor model. Multiple qualitative and quantitative criteria are needed to be regarded for making a better supplier selection while performing trade-offs among them. An approach that can take all criteria into account in the selection of suppliers has not been developed yet in the Newsvendor model. Multiple criteria decision-making (MCDM) can be leveraged to make trade-offs among multiple criteria.
Methods: This study sought to develop a solution to the Newsvendor problem, accounting for the most significant criteria in supplier selection and product reliability so that the total cost of the chain would be minimized in a multi-product and multi-period model with multiple suppliers. This approach adopted the Bayesian Best Worst Method (BWM), which is one of the MCDM methods, to rank the criteria and also implemented the Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to prioritize the suppliers. Then, the suppliers' weights were used as the proposed model inputs. The results obtained from Bayesian BWM validated the effectiveness of the presented approach. The objective function was set in a way that a retailer's profit and weight value of products considering the ranking of suppliers were maximized. The goal was to find optimal order quantity allocating to suppliers. To convert the multi-objective model to a single-objective, the Lp-metric method was used.
Results: To evaluate the derived model, a case study with real data in the electronic supply chain was investigated. The developed model for the Newsvendor problem could find the best suppliers by considering a combination of qualitative and quantitative criteria in selecting them. In this research, the real-world case study was considered in the electronics industry, which allowed the researchers to make a better evaluation of the model.
Conclusion: The obtained results indicated that the retailer uses a combination of suppliers in each period for optimal order allocation to profit-maximizing considering product's reliability and the weight value of products.

کلیدواژه‌ها [English]

  • Bayesian BWM
  • Newsvendor problem
  • Order quantity
  • Suppliers' selection
  • TOPSIS

مراجع

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مدیریت صنعتی
دوره 14، شماره 1
1401
صفحه 115-142

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