Application of Soft Systems Methodology in Structuring the Issue of Policy Making of Electronic Banking

Document Type : Research Paper


1 Prof., Department of Management, Faculty of Management, University of Tehran, Tehran, Iran.

2 Associate Prof., Department of Management, Faculty of Management, University of Tehran, Tehran, Iran.

3 Assistant Prof., Department of Logistics Engineering and Supply Chain, Faculty of Industrial Engineering, University of Science and Technology, Tehran, Iran.

4 Department of Management, Faculty of Management, Kish International Campus, University of Tehran, Kish, Iran.


Objective: Due to the fact that the banking industry is mixed with information and communication technologies, extensive developments are expected for this industry and its players in such a way that an ambiguous and complicated future is, specially, expected for the electronic banking industry. Also, analysis of the present research on policy making in electronic banking signifies the lack of a policy making model’s ability to continuously observe the uncertainties in order to set a long-term plan to preserve the future position of this industry. The aim of the present study is presenting a model for policy making in electronic banking under uncertain conditions.
Methods: In order to do so, the issue of policy making in electronic banking has been structured using Soft Systems Methodology. The prescriptive methodology has been applied and the outcomes of this research are in such a way that they consider the targeted uncertainties in policy making.
Results: The resultant outcome is a two-circle conceptual model, the main circle of which consists of 5 stages; problem defining ecosystem, scenario presentation ecosystem, control before execution, implementation ecosystem, and control after execution, and the outer circle of which has been designed to implement the necessary controls on the stages is mentioned in the central circle.
Conclusion: for structuring the issues of policy making of electronic banking, the implementing of aforementioned model and responsibility of the main players in this area including the central bank, the ministry of economy and finance, banks, software producing companies and payment service providers is described.


Abooyee Ardakan, M., Mehrgan, M. R., Moeini, A., Shami Zanjani, M., Fahimi, M. (2019). Developing a Framework to Determine Appropriate Methodologies of Operations Research for System Architecting. Industrial Management Journal, 11 (2), 207-232. 
(in Persian)
Asgari, A. (2009). Analysis of Electronic Banking Threats and Opportunities in Iran and Development of Opprtunistic Strategy to Turn Threats to Opprtunities. Thesis for MS. Degree, Ministry of Scince, Research, and Technology, University of Shiraz. (in Persian)
Ben-Tal, A., El Ghaoui, L., & Nemirovski, A. (2009). Robust Optimization. Woodstock: Princeton University Press.
Dia, E., & VanHoose, D. (2017). Banking in Macroeconomic Theory and Policy. Journal of Macroeconomics, 54, 149-160.
Ferreiraa, J., Jalalib, M., & Ferreirab, F. (2017). Enhancing the decision-making virtuous cycle of ethical banking practices using the Choquet integral. Journal of Business Research, 88(C), 492-497.
Golshahi, B., Rastegar, A., Feiz, D., Zarei, A. (2018). The Architecture of Talent Identifying Process at National Elite Foundation: CM and SSM Hybrid Algorithm, Industrial Management Journal, 10(3), 387-406. (in Persian)
Hosseinzadeh, M., Kazemi, A., (2017). Identification of Barriers and Strategies to Improve Women's Entrepreneurship System Using Hard and soft Operation Research Methodologies. Industrial Management Journal, 9 (4), 609-632(in Persian
Kobler, D., Frick, J., & Celner, A. (2015). Swiss Banking Business Models of the future; Embarking to New Horizons. Deloitte Research Point of View, Zurich. J3178.
Krainer, R. (2017). Economic Stability under Alternative Banking Systems: Theory and Policy. Journal of Financial Stability, 31, 107-118.
Misuraca, G., Broster, D., & Centeno, C. (2012). Digital Europe 2030: Designing scenarios for ICT in future governance and policy making. Government Information Quarterly, 29(1), 121-131.
Monavarian, A., Divandari, A., Yaghoubi, S., Sepanloo, H. (2019). Description and Explication of the Electronic Banking Policy-Making in Iran Using Grounded Theory. Journal of Command and Control Communications Computer Intelligence. 2(3), 41-63. (in Persian)
Monavarian, A., Divandari, A., Yaghoubi, S., Sepanloo, H. (2019). Developing a Metamodel for Policy Making in Electronic Banking under Uncertainity. Organizational Culture Management. (in Persian)
Railiene, G. (2014). The use of IT in relationship banking. Procedia - Social and Behavioral Sciences, 156, 569 – 574.
Razmi, J., Heydaeriyeh, A., Shahabi, A., (2014). Development of technology acceptance model in Iranian banking (Case study: Refah Bank of Semnan province). Industrial Management Journal, 6(3), 471-790. (in Persian)
Shaik, A., Glavee-Geo, R., & Karjaluoto, H. (2017). Exploring the nexus between financial sector reforms and the emergence of digital banking culture – Evidences from a developing country. Research in International Business and Finance, 42, 1030-1039.
Zareian, B., Golbaghi, M., Rostami, F. (2017). Investigation of Relashionship Between Employee Empowermnet and Information Technology Acceptance in Public Banks. The Journal of New Advances in Behavioural Science, 8(2), 43-53. (in Persian)