Industrial Management Journal

Industrial Management Journal

step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps

Document Type : Original Research Article

Authors
Bijan Nahavandi 1
Abbas Moghbel baarz 2
Adel Azar 3
1 Ph.D. in management, Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
2 Assistant Prof., Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
3 3. Prof., Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
10.22059/imj.2015.57265
Abstract
Nowadays Balanced scorecard has a critical role in implementing strategies for many organizations. Strategy map as the 3rd generation of BSC by inverting mission and vision into strategic objectives is the linkage between formulating and implementing strategies. However, the methodology of developing strategy maps has many ambiguities. This study with inspiring by other authors and exploring literatures representing an improved methodology to resolve three identified short comings or improvement potential. Using QFD and fuzzy screening, fuzzy cognitive maps and considering fuzzy environment a step-by-step methodology represented to considering strategic objective refinement, causal effects modelling and human subjectivities. Finally the methodology has applied in a practical case.
Keywords
balanced scorecard
strategy map
quality function deployment
Fuzzy Cognitive Map
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Industrial Management Journal
Volume 7, Issue 3
Autumn 2015
Pages 607-639