Proposing a procedure to evaluate and rank corporate vision statements using a mixed methodology



The starting point for articulating a firm's hierarchy of goals is the company vision. An effective vision can provide a bridge from the present to the future and is essential for strategy formulation. The development of such a vision statement is one of the important responsibilities of organizations' leaders. Although numerous characteristics have been indicated in the literature for creation of an effective vision statement, a methodology evaluating its effectiveness regarding a selected and classified set of criteria was not found. Hence, mixing "Focus Group Interview" (qualitative methodology) and "Grey Possibility Degree" (a quantitative mathematical decision analysis technique for problems containing discrete data and incomplete information), a new procedure is proposed in this paper in order to evaluate and rank a set of corporate vision statements. Finally in this paper has been attempted to apply assessing and marking of the Iran; broadcasting organizations with compare of four well-known organization through out the world.