Industry 4.0-enabled Customer-Centric Supply Chain Processes in Creative Industries: A Meta-Synthesis Framework

Document Type : Research Paper

Authors

1 Ph.D. Candidate, Department of Information Technology Management, Faculty of Industrial Management and Technology, College of Management, University of Tehran, Tehran, Iran.

2 Faculty of Engineering and Natural Sciences, Technical University of Applied Sciences Wildau, Wildau, Germany.

3 Department of Operations Management, Faculty of Industrial Management and Technology, College of Management, University of Tehran, Tehran, Iran.

10.22059/imj.2026.408437.1008277

Abstract

Objective: This study addresses the critical gap in understanding how Industry 4.0 technologies—Artificial Intelligence (AI), Internet of Things (IoT), blockchain, and Extended Reality (XR)—synergistically transform customer-centric supply chains in creative industries (e.g., music, fashion, film). It moves beyond fragmented analysis to develop a unified framework for customer-integrated value delivery.
Methodology: A systematic meta-synthesis was conducted following established seven-stage protocols. A targeted search across Scopus and Web of Science (2016–2025) identified relevant literature. After stringent screening and quality appraisal (the Critical Appraisal Skills Programme (CASP) checklist), 59 high-quality publications were analyzed through iterative coding and thematic analysis.
Results: The analysis produced a novel framework of five interdependent components: (1) Customer-Integrated Value Creation (e.g., AI co-design), (2) Omnichannel & Immersive Fulfillment (e.g., XR commerce), (3) Dynamic Value Capture Models (e.g., fan-driven financing), (4) Algorithmic & Gamified Community Engagement, and (5) Networked Co-Creation Ecosystems. The framework demonstrates how AI, IoT, blockchain, and XR interconnect to transform linear supply chains into agile, experiential, community-integrated value networks.
Conclusion: This study presents the first synthesized framework for Industry 4.0-enabled, customer-centric supply chains in creative industries. It bridges technology, culture, and operations management, offering researchers a structured model for future inquiry and providing practitioners with a strategic roadmap for building responsive, community-driven operations. The research fills a significant literature gap and offers a blueprint for competitive advantage in the digital creative economy.

Keywords

References

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Industrial Management Journal
Volume 18, Issue 1
2026
Pages 214-249

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