Designing a framework for determining the optimal strategy combination on SWOT analysis by fuzzy net present value and game theory

Document Type : Research Paper


1 Ph.D. Candidate in Operation Research Management, Faculty of Management University of Allameh Tabatabaei, Tehran, I

2 Prof., Faculty of Management University of Allameh Tabatabaei, Tehran, Iran

3 Ph.D. Candidate in Operation Research Management, Faculty of Management University of Allameh Tabatabaei, Tehran, Iran


Organizations to remain competitive and dynamic business environment require a correct analysis of the internal situation and their own environment In order to obtain a variety of appropriate strategies. One of the most widely used management tools in the analysis and strategic planning is SWOT that formulated The strategies based on an analysis of internal and external factors. However, SWOT analysis along with advantages, it also has some limitations, such as assuming independence between strategic and ranking strategic factors and strategies. This paper covers SWOT analysis limits by combining it with the fuzzy net present value and is fuzzy Shaply value and provides a conceptual framework of combination these three tools. Finally The conceptual framework also implements in a power Co and determined the optimal combination strategy of this organization.


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