طراحی چارچوبی برای تعیین ترکیب بهینۀ استراتژی‌ در تحلیل SWOT به‌وسیلۀ ارزش خالص فعلی فازی و تئوری بازی‌ها

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت تحقیق در عملیات، دانشکدۀ مدیریت دانشگاه علامه طباطبایی، تهران، ایران

2 استاد گروه تحقیق در عملیات، دانشکدۀ مدیریت دانشگاه علامه طباطبایی، تهران، ایران

چکیده

سازمان‌ها برای باقی‎ماندن در موقعیت رقابتی و پویای تجارت، به تحلیل صحیح از وضعیت درونی و محیطی خویش نیاز دارند تا بتوانند در موقعیت‎های گوناگون، استراتژی‌‌های مناسبی اتخاذ کنند. یکی از ابزارهای پرکاربرد مدیریتی در تحلیل و برنامه‌ریزی استراتژیک، تحلیل SWOT است که استراتژی‌‌ها را بر اساس تحلیل عوامل داخلی و خارجی سازمان فرموله‎بندی می‌کند؛ اما تحلیل SWOT در کنار مزیت‎ها، محدودیت‌هایی هم دارد که فرض استقلال بین استراتژی‌ و عدم اولویت‌بندی عوامل استراتژیک و استراتژی‌‌ها از جملۀ آنهاست. این مقاله سعی در پوشش محدودیت‌های تحلیل SWOT از طریق ترکیب آن با دو ابزار ارزش خالص فعلی فازی و ارزش شاپلی فازی دارد و چارچوب مفهومی ترکیب این سه ابزار را ارائه می‌کند. در نهایت با پیاده‎سازی چارچوب مفهومی پژوهش در یکی از شرکت‎های نیروگاهی، ترکیب بهینۀ استراتژی‌ این سازمان تعیین می‎شود

کلیدواژه‌ها


عنوان مقاله [English]

Designing a framework for determining the optimal strategy combination on SWOT analysis by fuzzy net present value and game theory

نویسندگان [English]

  • Seyyed Hossein Seyyedi 1
  • Maghsoud Amiri 2
  • Ahmad Yousefi Hanoomarvar 1
1 Ph.D. Candidate in Operation Research Management, Faculty of Management University of Allameh Tabatabaei, Tehran, I
2 Prof., Faculty of Management University of Allameh Tabatabaei, Tehran, Iran
چکیده [English]

Organizations to remain competitive and dynamic business environment require a correct analysis of the internal situation and their own environment In order to obtain a variety of appropriate strategies. One of the most widely used management tools in the analysis and strategic planning is SWOT that formulated The strategies based on an analysis of internal and external factors. However, SWOT analysis along with advantages, it also has some limitations, such as assuming independence between strategic and ranking strategic factors and strategies. This paper covers SWOT analysis limits by combining it with the fuzzy net present value and is fuzzy Shaply value and provides a conceptual framework of combination these three tools. Finally The conceptual framework also implements in a power Co and determined the optimal combination strategy of this organization.

کلیدواژه‌ها [English]

  • SWOT analysis
  • Net Present Value
  • Game theory
  • Shaply value
  • Strategy
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