Evaluation of competitiveness pattern in steel industry with technology transfer approach

Document Type : Research Paper

Authors

1 Ph.d Student, Department of Technoligy Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

2 Assistant Professor, Department of Financial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

3 Assistant Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

10.22059/imj.2024.375868.1008156

Abstract

Objective:

Given the dependencies of key economic sectors, the global demand for steel is expected to increase. Therefore, it is necessary to strive in various ways and in accordance with the development at the level of global markets to develop and become competitive in this industry. One of the development approaches of the steel industry, like other industries that are all based on technology and under the changes created in new technologies, is the use of technology transfer approach. This industry is one of the largest and most important industries in the world and plays a very important role in many economic sectors and can be significantly recognized in global markets as one of the main and powerful players by improving its competitiveness. The main objective of this research is to evaluate the competitiveness model in the steel industry with a technology transfer approach.

Methods:

This research is applied in terms of objective and is descriptive-survey based on the data collection method. The theoretical population of this research includes managers and employees of companies active in the country’s steel industry. The data collection tool in this research was a questionnaire that was distributed randomly among the members of the theoretical community of managers and employees of companies, and finally, 384 questionnaires suitable for data analysis were collected. The data were analyzed through the structural equation approach and with the help of Smart-PLS software. The model validation in this research was formed comprehensively with an interpretive-structural modeling approach.

Findings:

The results showed that among the influencing factors, internal factors had the most impact on competitiveness, and among the contextual factors, political and legal factors had the most impact. Also, the strategy of investment and joint cooperation was recognized as the most effective strategy for improving competitiveness, which can have important economic, social, and organizational consequences for companies active in the steel sector; therefore, it is suggested that these companies increase the choice and purchasing power of domestic and foreign customers by diversifying the presentation of products and related products and offering complementary products that can be used with a wide range of products in this industry.

Conclusion:

This is while the petrochemical industry is not in a favorable condition in this regard, and the volume and lines of products and derivatives in this industry are limited despite the high potential. Also, the support of official, governmental, and legislative institutions for activists and investors in the steel sector, in such a way that by providing appropriate facilities and subsidies, active and potential investors in this industry are encouraged and motivated to develop their production activities in this field, should also reduce cumbersome and discouraging laws in the field of investment and exports. On the other hand, one of the most important drivers of becoming more competitive for companies active in the steel industry is the existence of an atmosphere and attitude of support from senior company managers and the industry towards attracting, transferring, and developing existing technologies in the steel industry; therefore, having expert, capable managers with an entrepreneurial orientation in the field of new technologies can be an important factor for the development of the country’s steel industry.

Keywords

Main Subjects