Traceability is a basic requirement for the most of products from the viewpoint of governments and customers. It has base of quality systems and supports integration of supply chain information systems. This paper has presented a holistic model for supply chain traceability through structural equation modeling. This model will support recall of products, quality assurance requirements, improve the flow of information, cross supply chain interactions, and optimizing materials/products flow in supply chains. It has been deep thinking research method to present a comprehensive view of integrated traceability objects in supply chain level. In addition it has been focused largely on published case studies about traceability in different industries too. By using of operational managers opinion as main users of system and information system developers, the formulation of a general set of requirements and a general modeling solution for information system development is provided.