University of Tehran Press Industrial Management Journal 3115-7386 11 3 2019 11 22 Ranking the Strategies with Using SWOT and Fuzzy Analytical Network Process (The Case Study: A Company Producing of Pharmaceutical Raw Materials) اولویت‌بندی استراتژی‌های سازمانی با به‌کارگیری مدل SWOT و فرایند تحلیل شبکه‌ای گروهی فازی (مطالعه موردی: شرکت تولید مواد اولیه دارویی) 543 560 74575 10.22059/imj.2019.39797.1006523 EN Amir Homayon Sarfaraz Assistant Prof., Department of Industrial Engineering, Islamic Azad University, Faculty of Industrial Engineering, South Tehran Branch, Tehran, Iran. Amir Abbas Shojaie Assistant Prof., Department of Industrial Engineering, Islamic Azad University, Faculty of Industrial Engineering, South Tehran Branch, Tehran, Iran Mir Davod Abedzadeh Journal Article 2013 12 17 <strong>Objective:</strong> The SWOT technique has been used to formulate strategies of a raw materials pharmaceutical producer in Iran. <br /><strong>Methods:</strong> One of the main weaknesses of the SWOT method is that it does not rank the strategies, especially if there is a dependency between the criteria. The study also provides flexibility in the model for contribution of data such as knowledge, experience and human judgment which results in operational strategies and precise responses in the model we applied fuzzy analytical network process (FANP). <br /><strong>Results:</strong>  The priorities of the strategies in this case study are: 1- Adding high-profit margin products, 2- Increasing product efficiency and capacity, 3- Focusing on marketing and allocating a portion of sales percentage- 4- Focusing and investing on exports 5- Improving the R&D process 6- Reducing the cost of sales and ultimately selling price 7- Removing products that have no economic justification. <br /><strong>Conclusion:</strong> Applying the Analysis Network Process (ANP) causes the assumption of dependency among factors, sub-factors, and options in the Analytical Hierarchy Process, and the application of fuzzy theory eliminates the inaccuracy of the decision makers' inaccurate views. https://imj.ut.ac.ir/article_74575_1cd397c1cae40478d01433fe0551242c.pdf