%0 Journal Article %T Compilation of Research & Development Strategy using Technology Quality Function Deployment: Market Pull Approach %J Industrial Management Journal %I University of Tehran %Z 2008-5885 %A Azar, Adel %A Jokar, Sajjad %A zangoueinezhad, abouzar %D 2010 %\ 03/21/2010 %V 2 %N 1 %P - %! Compilation of Research & Development Strategy using Technology Quality Function Deployment: Market Pull Approach %K Market Pull Approach %K Research & Development Strategy %K Technology Capability Assessment %K Technology Quality function Deployment %R %X Weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in Iran. Therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies. In this manner, indicators that effected on compilation of R&D strategy identified, and allocated axis to each dimensions. Then, planned a framework for compilation of research and development strategy with market pull approach. With drawing technology map based on appraisal inside and outside dimensions by Tech-QFD and Technology needs management model, opportunities and treats will determine for each strategy. This model applied in Iran Marine Service (SADRA) Company for compilation R&D strategy in design and manufacturing of AFRAMAX ship. %U https://imj.ut.ac.ir/article_21307_deb547ab186387781e0cbda8b65f4506.pdf